Recommended messaging
Show how teams:
- audit decisions
- approve AI use
- assign responsibility
04Audience & market research
Know what to say. See why it matters.
Research the conversations around your audience. Turn recurring questions and themes into messaging direction, with the original evidence close at hand.
Audience conversations → recommended messaging
Audience conversations
Security leaders · Illustrative LinkedIn excerpts
Security directorComment · 2d “How do we audit AI decisions?”
IT leaderPost · 4d “We need approvals before rollout.”
Risk leadComment · 6d “Who owns the risk?”
Put it to work
Build the brief around your audience.
Find the questions your campaign should answer.
Explore what a defined audience discusses on LinkedIn. Identify recurring concerns and the language people use, then decide which themes deserve a place in your campaign.
Messaging grounded in recognizable conversations.
Give creative a more useful starting point.
Move from audience analysis to content ideas and drafts. Keep the underlying themes and examples available so the team can check the direction before publishing.
A research-backed starting point for content and creative.
Evidence before action
From their words to your messaging.
A research run brings together a feed of activity, analysis, ideas, and drafts for the audience you selected. Review the conversations behind the themes rather than treating a summary as the whole story.
A researched cohort is not the entire market. Conversation themes show expressed concerns, not confirmed purchase intent.
Read the audience & market research guideA few useful details.
Is this just a content generator?
No. Audience & market research starts with an audience and its activity. Analysis and themes come first; ideas and drafts are ways to apply that research.
Can I choose the audience?
Yes. Define the persona and, where relevant, company context and a content direction. Review the research depth and cost before starting.